About the project

An Elevating Brand and Shopping Experience

Ballooms of Texas is a custom balloon design company and the home of the original yard balloon. They specialize in creating unique and memorable balloon displays for events and celebrations. Offering a range of services, including balloon arches, garlands, and personalized installations, Ballooms of Texas brings creativity and style to every occasion.
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The Challenge
The challenge for Ballooms of Texas arose from its transition to new ownership, which inherited three locations, including the San Antonio branch that was nearly forced to close due to prior management issues. With a fresh vision for the company, the new owners aimed to rebuild trust with their customers, establish a cohesive and uplifting brand identity, and streamline operations. This involved transitioning from an à-la-carte balloon system to curated packages, making it easier for customers to engage while driving increased conversions.

To address these goals, we collaborated closely with the owner to define the project’s objectives and develop a strategic roadmap. This comprehensive effort included a full brand redesign, a new Wix website design and development, and the creation of branded assets such as business cards, vehicle wraps, greeting cards, and more. Through coordinated timelines and multiple projects, Ballooms is now positioned as a trusted, customer-focused business with a revitalized identity and streamlined offerings to support its continued growth.

My Role

Project Management

Timeline Creation & Management

Brand Design

Brand Asset Design

Brand Identity + Guidelines

Marketing Campaigns

Event Materials

UX Design

Wix Web Design + Development

Project Status

Ongoing

Source

View Sandbox Site

Visual Identity

Inspiration
Ballooms of Texas embodies joy, celebration, and creativity. The goal wasn’t just to redesign a logo, but to craft a brand that reflects the magic and excitement of balloons, from yard installations to event decorations. The vision was to create an identity that feels modern, uplifting, and trustworthy, perfectly aligned with Ballooms' mission of transforming events into unforgettable moments.

Brand Design
The visual identity features a bold, playful design that captures the whimsy and fun associated with balloons. The coral hue of the logo was carefully chosen to evoke feelings of warmth, excitement, and approachability. It’s bright enough to grab attention while remaining versatile across all branding assets.

The typography reflects a balance of boldness and charm, with rounded, bubble-like forms reminiscent of the balloons themselves. Subtle design details, such as the balloon icons within the logo, bring a sense of movement and celebration, making the identity instantly recognizable.

This cohesive branding was designed to shine across a variety of formats, including digital platforms and physical assets like business cards, vehicle wraps, and signage, ensuring consistency and impact.

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Logos

Brand Guidelines

Reestablishing Trust in the Balloon Market in San Antonio

Ballooms of Texas faced challenges in San Antonio due to poor past management, low brand awareness, and limited product offerings. To rebuild trust, we identified these issues through research and developed solutions to address them directly.

We expanded product offerings with curated packages to meet customer needs and implemented a multi-channel marketing strategy. This included targeted email campaigns to reconnect with previous customers, EDDM direct mailers to boost local awareness, social media campaigns to showcase new offerings, and SEO optimization to improve online visibility. These efforts successfully reestablished trust and positioned Ballooms as a leader in the San Antonio market.

Direct Mailer
The holiday mailer was a strategic tool to rebuild trust and boost awareness in the San Antonio market. By targeting local customers with a compelling offer, it highlighted Ballooms’ new package system while driving engagement and conversions. Combined with digital efforts, it reinforced Ballooms’ revitalized presence.

EDDM - ballooms direct mailer design - front

Business Card Design

The business card design for Ballooms was crafted to be both versatile and cohesive, reflecting the brand’s playful and dynamic identity. We created three front designs and three back designs with varying color options, allowing for a mix-and-match approach. This flexibility ensures each store location can personalize their cards while maintaining a consistent brand aesthetic.

The interchangeable designs provide a unique yet unified look, reinforcing the brand’s creativity and professionalism. By offering multiple options, the cards not only serve a functional purpose but also act as a visual representation of Ballooms' commitment to tailored and thoughtful customer experiences.

Redefining Balloon Shopping for Every Milestone

The redesign of the Ballooms website centered around creating a seamless, user-friendly experience while showcasing a comprehensive range of over 40 balloon packages. These packages were thoughtfully categorized into six core event types: Parties, Baby Showers, Weddings, Graduations, Corporate Events, and Holidays. The goal was to combine intuitive navigation, strategic pricing tiers, and SEO optimization to enhance both usability and discoverability.

Diverse Package Options

Over 40 balloon packages were developed, ranging from affordable starter bundles to high-end custom designs. These packages reflect a balance between user demand, creative flexibility, and SEO-driven research, ensuring broad appeal across customer demographics.