What I Do

Maximize your marketing efforts with powerful digital experiences that are designed to meet your digital goals.

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Branding & Identity

By creating digital-first brands, audiences are able to connect with the story and engage with the brand on a deeper level. The process involves understanding the target audience, their needs and preferences, and developing a brand identity that aligns with their values.
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Brand Strategy & Experience
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Guidelines & Systems
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Archetype Development
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Messaging & Story
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Fonts & Colors
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Custom Icons & Patterns
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Website Design

Crafting an intuitive and effective user experience is crucial in today's digital landscape. From the first impression to the final click, every element of a website or app should be designed with the end-user in mind. A well-executed UX design can increase conversions, reduce bounce rates, and ultimately drive more business to your website.
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Digital Strategy
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UX/UI Design
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SEO Strategy
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Landing Pages & Campaigns
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Web & App Development
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Accessibility
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User Journey Mapping
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Wireframes & Prototyping
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API Integrations
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Content Management

Ecommerce

Maximizing the return on investment for ecommerce businesses requires a data-driven approach to crafting seamless and user-friendly shopping experiences. With a focus on driving conversions and increasing revenue, expert ecommerce services can help businesses succeed in the highly competitive online marketplace.
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Digital Growth Strategy
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Ecommerce Platforms
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SEO Strategy
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Product Management
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Web & App Development
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KPI Tracking & Reporting
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Consumer Research
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Wireframes & Prototyping
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Packaging Design
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Catalog Design
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Digital Marketing

Digital marketing is the lifeline for any modern business looking to thrive in the competitive market. It's not just about promoting your brand, but creating a memorable and authentic experience for your customers that drives revenue growth. At its core, digital marketing is about creating meaningful connections that inspire action and loyalty.
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Marketing Strategy
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KPI Tracking & Reporting
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Search Engine Optimization
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Google PPC
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Social Media Marketing
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Content Marketing
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Email Marketing
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Event Marketing
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Campaign Management
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Affiliate Marketing
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Conversion Rate Optimization
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Consultation

Motion Graphics

Motion design services help brands create visually compelling and engaging content that captures the attention of their audience. Motion design can bring a brand's story to life and create a memorable experience for the viewer.
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Storyboarding
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Interactive Prototypes
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3D Design & Animation
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SVG/Vector Animation
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Video Design & Editing
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Animated Logo Videos
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Augmented Reality (AR)
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My Process

Understanding the Approach
1

Project Discovery

The discovery phase is the most important part of the process. During this time I will conduct complete audits of the brand and all digital assets including the website, social media accounts, competitors, market share, and more. My goal is to fully understand your overall brand, your goals,  your target audience, and competitor information. The data that is collected during this period will then be applied to the designs and strategies moving forward.
2

Strategize

Using the data from the project discovery I will carefully put together a strategic plan into a clear set of action items that aligns to the project and business goals. This strategic plan will then be used as the project bluebook moving forward. Specific key performance indicators or KPIs will be put into place in order to track and report on how well the project and business goals are being meet. For example Customer Acquisition Cost (CAC) or Lifetime Value of a Customer (LTV).
3

Execute

This is the fun part of the project where I will use my gained knowledge of your company to create visually-engaging designs with the overall user experience in mind. I will also develop a comprehensive marketing plan that leverages data-driven insights to reach and engage with your target audience.
4

Launch & Evolve

During this time I will implement and launch your project. My ultimate goal is to ensure that your brand stands out in a crowded market while meeting and exceeding your project and business goals. I am committed to ensuring that your project is executed seamlessly and with attention to every detail, evolving it as needed.

Have Questions?

Frequently Asked Questions
How do you handle large or heavy projects?

During the discovery phase, I gain a thorough understanding of the scope of your project. Sometimes, it can be challenging to objectively assess the size of your own project. If the project is complex or extensive, we will discuss a plan of action to ensure that we can move forward successfully.

In cases where additional expertise is needed, I have access to a network of highly skilled software engineers, marketers, videographers, and graphic designers. Also, I am lucky enough to be married to software engineer, James Gober, so projects that have a degree of difficulty I can bring him in on.

This means as a freelance agent, I can provide agency-level services at a more affordable price point.

However, I am very selective about the projects I take on and will typically only accept a limited number of large-scale projects each year. This allows me to focus on delivering exceptional quality and investing the necessary time and attention to ensure that each project exceeds expectations.

What if I have an in-house team, but I would like consultation services?

Yes, I do accept consultation work. As a professional with experience in web design, digital marketing, and motion design, I can offer valuable insights and recommendations to help improve your online presence and marketing strategies. During a consultation, we can discuss your goals, identify areas of improvement, and develop a plan of action. Whether you are looking for a one-time consultation or ongoing support, I am happy to work with you to find a solution that fits your needs and budget.

In addition to consultation, I can also work with your team to ensure that the implementation of the plan and strategies goes smoothly and according to plan. If there are additional areas that the in-house team cannot complete, you can contract me out for a la carte services. My goal is to be a valuable resource for clients throughout the entire process, from consultation to project completion.

Do you only do freelance or are you available for hire?

While I prefer freelance contracts, I am open to offers.