About the project

An Amp'ed Up Digital Strategy and User Experience

American Marine Performance is a renowned company specializing in high-performance marine products and services. With a commitment to delivering top-notch solutions for boating enthusiasts, American Marine Performance has established itself as a trusted name in the marine industry. The company offers a diverse range of services, including boat maintenance, engine upgrades, and custom marine installations.
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The Challenge
Despite AMP's widespread recognition on social media, their online footprint was nearly non-existent, presenting a formidable challenge. The focal point of the project was to establish a compelling web presence through a visually striking UX website design that mirrored the brand appeal cultivated on social platforms.

The undertaking extended beyond aesthetics, involving the development of a comprehensive digital strategy aimed at not only capturing new leads but also fostering brand loyalty. The complexity of this task was heightened by an exceptionally tight deadline, strategically coinciding with the Fort Lauderdale International Boat Show. Successfully meeting this deadline required meticulous planning and execution. 🚀🌐🛥️

My Role

Brand Design

UX Design

Webflow Development

Digital Strategy

CRM Implementation

SEO

Social Media

Event Materials

Email Marketing

Source

View Live Site

Visual Identity

Inspiration
The AMP brand represents a story of the American dream for owner Arthur Fusco. But it has transformed into a symbol of power, performance, and luxury.

Brand Design
In shaping the visual identity, I curated a color palette inspired by the iconic AMP boat's presence on the water, ensuring a seamless connection between brand and product. To convey the essence of high-speed performance, the design incorporates sharp, interconnected triangular shapes complemented by vibrant blue racing stripes, imparting a sense of motion and dynamism. Despite the focus on speed, the brand maintains an air of luxury, balancing the energetic aesthetic with a touch of sophistication.

The selection of the AMP brand acronym was intentional, aiming to transcend the mere representation of a boat and instead embody a lifestyle—one that ignites excitement and passion. It is a way of life, something to get AMP'ed about.

#081C31

#154879

#08A2F3

#77C2E7

#8DDB45

Business Card Design with Spot UV Pattern

Gearing up for the World's Largest In-Water Boat Show

In the sprint leading up to the Fort Lauderdale International Boat Show, I spearheaded a rapid and comprehensive preparation strategy to maximize our impact. Focusing on a digital approach, I seamlessly integrated our efforts with the CRM system, establishing a streamlined process for tracking and managing leads generated during the event. Prior to the show, we executed a strategically timed press release to generate buzz and anticipation. Simultaneously, we unfolded a robust social media strategy, harnessing the power of online platforms to amplify our presence. On the ground, I personally designed the show assets, including eye-catching posters, swag items, and informative handouts, ensuring that our booth was not only visually compelling but also equipped to leave a lasting impression.

AMP at Fort Lauderdale International Boat Show

The Website

The American Marine Performance website stands out as a high-impact digital hub featuring a rich array of mixed media elements. Beyond compelling video content, the site boasts engaging page animations that intricately weave the narrative of the overarching AMP brand.

Meticulously designed with a focus on top-notch technical SEO standards and accessible content, every detail serves a purpose. The header's mega navigation simplifies exploration of various boat models, ensuring user-friendly navigation.

American Marine Performance Homepage website design

Build Your Own Boat Form

A standout feature is the multipart process form, equipped with built-in logic, enabling users to tailor their own custom AMP boat. The form dynamically calculates the price based on user selections, summing up the differences at the end of the process.

The Results

Despite the recent launch of the AMP website, we are witnessing substantial surges in our key performance indicators, affirming the efficacy of our SEO and user experience strategies. As we eagerly anticipate the trajectory ahead, we remain excited about the evolving landscape and the positive implications of our meticulous digital strategy.